Gearbox CEO Hints At Potential $80 Price Tag For Borderlands 4
Comments made by Gearbox CEO Randy Pitchford indicate that the upcoming Borderlands 4 could be launching at $80 price point, saying “real” fans of the series will pony up the cash.
You might need a lot of loot to sell if you’re planning to buy Borderlands 4 at $80
Though the dam hasn’t quite burst just yet, more and more cracks are showing, and $80 entry point announcements for new games are leaking through. Following Nintendo’s example, Microsoft was quick to jump on board with the announcement of $80 - or your regional equivalent - prices for upcoming new releases.
Now it seems Borderlands 4 might be the next new release eying up that shiny new price hike. Because if it works for the biggest publishers in gaming, it’s bound to work for big IPs too, right? Well, that’s what it seems for the next entry in Gearbox’s looter-shooter wet dream simulator, Borderlands 4.
While not officially confirmed in any capacity, Gearbox CEO Randy Pitchford has alluded to Borderlands 4 potentially costing $80 in a response to one user on social media. The user in question alluded to fans not being willing to cough up for the increased price of games lately, a trend that is becoming quite popular among publishers lately.
Pitchford took note and did reply, but his response was not reassuring. He started off by saying the price of the game was not his call to make. It seems being CEO of a company doesn’t account for much in the video game industry. Continuing, Pitchford claims that “real fans” of the franchise will find a way to make it happen and pay the increased price anyways, which, as we all know, is code for “suck it up, buttercup, people will pay what we want to charge.”
Thankfully, fans are not content with simply rolling over to price increases being pushed by publishers. Pitchford’s reply was labelled as tone deaf and other fans are now calling out the Gearbox CEO, leading him to elaborate further on the thought process of some people that are calling the shots in the industry.
Pointing out certain obstacles that have popped up in recent years, Pitchford went on to say “There are some folks that don’t want to see prices go up, even the ones deciding what the prices are, there’s other folks accepting the reality that game budgets are increasing and there’s tariffs for the retail packaging. It’s getting gnarly out there. Borderlands 4 has more than twice the development budget of Borderlands 3.”
Sounds like Pitchford recently watched Jurassic Park, but I hate to break it to you, Randy, not everyone has the extra cash to spend, and unlike life, players might not want to find a way. What do you think about Borderlands 4 being one of the first major games of this year to cost $80? Sound off below.
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